Family Business Branding Strategies (Guide)

Putting the family at the centre of brand identity is not for everyone. While branding the family firm may work for certain products it may not add value in other contexts.

Families require a systematic approach when they choose to promote themselves as a family business. This guide presents the keys to successful family business branding.

Click here to review or download the article.

To access the full range of Research Foundation Challenger Guides please visit https://www.fbrf.org.uk/family-business-challenges