Perception vs Reality – Planning amidst Political uncertainty (Election 2024)

As we enter the General Election campaign, family businesses will be planning for the future amid a degree of political uncertainty.

It’s important to clearly define perception and reality. It’s a balancing act – between the perception of what might change and the resulting reality of what will happen.

But how do we know which to act on? Is playing the waiting game to see what the reality brings the right approach?

Or is proactive consideration, based on perceptions and well thought out plans, the right defensive strategy?

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Content kindly supplied by FBUK corporate partners, KMPG.