The word ‘change’ is often overlooked. At just 6 letters, the word is diminutive in appearance, almost insignificant, but it holds a far deeper meaning than it reveals upon first sight. Change gets used with such carefree abandon that its meaning is often diluted down to a perfunctory term. But if you focus on the act of change itself, whether it’s on a personal, business or even a global level, it can be incredibly powerful. In fact, it transforms into the complete opposite of insignificant to become a catalyst for something new.
https://www.alembicstrategy.com/strategic-thinking/why-is-business-change-so-hard